About Us

Rooted in Purpose, Growing with Intention

Sow & Soul was founded on a simple belief: the best technology works with nature, not against it. We're building tools that help people grow smarter, more sustainably, and with deeper connection to the land.

Our Story

From the ground up

Sow & Soul was born from a deep respect for the land and a frustration with the gap between agricultural knowledge and the tools available to act on it. We saw growers making critical decisions with incomplete information, and we knew technology could do better.

Our team brings together expertise in agriculture, technology, and sustainability. We're not building another generic platform — we're building a partner that understands the rhythms of the land and the realities of modern growing.

Today, we're in the early stages of development, working closely with growers and land stewards to ensure that what we build truly serves the people who use it.

Farmer working in agricultural field

Built for Farmers

By people who understand

Meet the Team

The people behind Sow & Soul

We're a passionate team of farmers, technologists, and sustainability advocates building the future of agriculture.

Mina Haghighi

Mina Haghighi

Chief Marketing Officer

Mina leads brand and marketing, helping translate complex technology into clear, impactful stories that connect with modern farmers.

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Alex Chen

Chief Technology Officer

Alex brings deep expertise in IoT and data systems, architecting the intelligent infrastructure that powers Sow & Soul.

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Sarah Mitchell

Head of Product

Sarah combines agricultural knowledge with product expertise to ensure every feature solves real problems for farmers.

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James Okonkwo

Head of Engineering

James leads our engineering team, building robust and scalable systems that farmers can rely on in the field.

What We Stand For

The principles that guide every decision we make.

Nature First

Every decision we make starts with the land. We design technology that respects natural systems and amplifies their potential.

Built for Real People

We build for growers, not for dashboards. Our tools are designed around the workflows and decisions that matter on the ground.

Long-Term Thinking

Quick fixes aren't our style. We're building systems that create compounding value over seasons, years, and generations.

Radical Transparency

We believe trust is earned through honesty. We share our progress openly and build in partnership with our community.

Be Part of What's Next

We're building Sow & Soul with our community from the ground up. Join the waitlist and help shape the future of sustainable agriculture.